Why Some Cups Command A Premium
A café with precise pours, reliable Wi‑Fi, spotless counters, and friendly staff can charge more because customers expect smoother mornings and fewer unpleasant surprises. Similarly, a company with durable growth engines, pricing power, and seasoned leadership may trade at a higher P/E. You’re prepaying for likelihood: consistent service tomorrow. The risk is overconfidence—when perfection is priced in, tiny disappointments spill like hot espresso, jolting valuations back toward less dreamy, humbler expectations.